FAQs

The questions everyone asks first.

What we do, what you own, whether we meet, what it costs, and where to start. Still stuck? The contact page gets a real reply in 2–3 days.

What exactly does Brixx do?
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We become the growth team you don't have. We audit your business, build the systems and content it runs on, and get you found in Google and AI answers, then run it as an engine or hand you a system you own. Custom, quoted to what you actually need.

How is this different from an agency or a consultant?
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Most sell you a report and leave the doing to you. We do the work: experts across the whole stack (search, AI visibility, systems, content, automation) under one roof, not five vendors each owning a slice. An extension of your team, not a retainer for slide decks.

Do I own it, or is it a subscription?
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Your choice, and we're upfront about it. Custom builds are yours outright. Our engines (the AEO Agent, Studio Cockpit, AI agents) come two ways: managed as a monthly service, or built for you to own and run on your own keys.

Do we have to meet?
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For custom work, yes: a kickoff and scope call, plus the calls that genuinely move the work. Everything in between runs through a private Project Portal, so nothing gets lost and no time is wasted. We keep meetings to the ones that matter.

Where should I start?
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A free diagnostic: the AI Visibility Scan, Tech Stack Audit or Business Health Check. It shows exactly where you're losing, and the natural next step is a low-risk 30-day pilot.

What's a pilot?
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A real, working pilot of your system, live on your business in 30 days, guaranteed (usually faster). Continue and it's yours, and the pilot fee credits toward the full build; decline and you don't keep it. It's how most engagements begin.

How much does it cost?
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Quoted to what you actually need, with a few fixed on-ramps so you never guess: the free diagnostics, the 30-day pilot, and the AEO Agent self-run tier. Custom builds run Blueprint ($1,500+, credited to the build) → Foundation ($2,500+) → Core ($5,000+), plus optional managed retainers and a Care Plan from $150/mo.

What about "private AI" and my data?
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For companies that can't put data in ChatGPT, we build a private LLM on your own model and infrastructure: trained on your documents, nothing shared externally. It's the top rung above bring-your-own-key.

What happened to the tool catalog?
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Simple, buy-it-yourself tools now live on St. Clair Studios, our productized, no-code sister brand: the right on-ramp if you're on a smaller budget or not ready for a custom build. Brixx is the custom side: the systems those tools can't replace, and we own the outcome.

Who's behind Brixx?
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Brixx Digital is a St. Clair Studios company. Britt leads creative direction and strategy; a technical partner handles the builds and AI. Small, senior. You work with the people doing the work.

Plain-English glossary

The words we use, explained.

SEO, AEO, GEO and the rest: what they mean, and which ones actually matter for you.

What is SEO?
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Search Engine Optimization: making your business the result Google wants to show when someone searches. It comes down to four things: content that matches what your buyers actually type, a technically healthy site, credibility (the links and signals that say you're trustworthy), and the local details that put you on the map. It's how you show up in the classic search results, still the largest source of ready-to-buy traffic.

What is AEO?
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Answer Engine Optimization: getting your business chosen as the answer, not just one blue link. That's the featured snippet at the top, the “People also ask” box, voice results, and the AI-written answer Google now shows first. It rewards content that's clear, well-structured, and genuinely useful: the kind a machine can quote with confidence.

What is GEO?
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Generative Engine Optimization: making sure the AI tools your buyers now ask (ChatGPT, Gemini, Perplexity, Google's AI Overviews) actually name and cite you when they answer a question in your space. It's the newest layer of getting found, and it matters because a fast-growing share of buying research now happens inside an AI chat before anyone visits a single website.

SEO vs AEO vs GEO: do I need all three?
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They're three layers of the same goal: being found. SEO wins the search results, AEO wins the answer box, GEO wins the AI's recommendation. The good news is they share one foundation (clear, credible, well-structured content on a technically sound site), so done right, a single effort feeds all three. Building for all three at once is exactly what our AEO Agent is for.

What does “get found in AI answers” actually mean?
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When a potential customer asks ChatGPT or Google's AI “who's the best [what you do] near me?” or “how do I fix [the problem you solve]?”, the AI gives a short answer and names a few businesses. If you're not one of them, you're invisible to everyone who asked, and more people ask an AI first every month. Getting found in AI answers means being one of the names it trusts enough to say out loud.

What is the AEO Agent?
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It's our engine for winning all of the above, continuously. It researches what your buyers are asking, drafts and publishes content built to rank and be cited, gets it indexed, and reports what's actually moving. You can have us run it as a monthly service, or we can build you your own version to own and run yourself.

What is a Client Portal?
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A private, branded space your customers log into to see status, review proofs, approve work, and find their files, instead of chasing you (and you chasing them) across email threads. We build it into your brand and map it to how you actually deliver.

What is a Command Center?
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One operations dashboard wired to the tools you already use, so leadership can see the whole business at a glance (pipeline, tasks, KPIs, what needs attention) instead of a different spreadsheet for every department and nobody with the full picture.

What is a “fractional growth team”?
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Senior strategy and execution capacity, on demand, without hiring in-house. You get a team that plans and does the work, for less than the cost of one full-time hire, and only for as long as you actually need it.

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